The name "Naartjie" (pronounced nar chee) is an Afrikaans word for "a small, sweet citrus fruit found in South Africa". For the Naartjie Brand it is also synonymous with a "distinctive, affordable, naturally soft, functional, kid-friendly clothing brand".

The Naartjie Brand, like its name, has a flavor and style all its own. From its very conception Naartjie was about KIDS…playful, vibrant, active, colorful, natural, and always changing. The Naartjie brand can be described as a fusion of bright and colourful fashion forward elements. It exudes a fun, natural, active, fresh, playful and wholesome perspective of the world.

The vision for the Naartjie brand pervades every aspect of the creation of its clothing from design to choice of materials and garment construction, through the manufacturing process and quality control. The design of Naartjie branded clothing embraces comfortable, wholesome, whimsical, and practical as key attributes. The manufacturing process that creates Naartjie branded clothing ensures that the resulting clothes are not complicated…always kid-friendly. The clothes are rugged enough to endure long days of play, yet bright and colorful enough to reflect the playful, imaginative spirit of childhood.

Naartjie has always had a unique look with fresh colours, original prints and current fashion styling. We interpret worldwide fashion trends in our own unique way that results in trend right kids fashions that appeal to kids of all ages. This combined with natural fabrics, a comfortable fit and durability has helped to make Naartjie as popular with the babies and kids wearing them as the Mums and Dads buying them.

Naartjie's unique inter-coordinated ranges, that are updated with new prints, styles and colours regularly, means that there is always something new in store and that it will coordinate with other items bought earlier in the same season. This gives loyal, local customers a reason for regular, rewarding visits to Naartjie.

We design, manufacture and retail children's clothing, accessories and footwear for ages newborn through 10 years old.